No Video? No Problem!
“We don’t video record our episodes,” is the first thing I hear from many podcasters about promoting their work on social. We’ve all become accustomed to scrolling through neatly filmed interview style clips. But don’t be fooled, this is far from the only way to bring your podcast to life online. As technology has evolved, pivoting to video has gotten so much easier. You don’t need a fancy set up in order to create content, but you do need to create content in a video-first world.
If you have a smartphone, you can create compelling social videos to share across your platforms. One way to create video without all of the fancy stuff, is to speak directly to the camera about your work. And it doesn’t have to be just you. Utilizing tools such as green screen can help to illustrate your point and make your content pop. There are so many podcasters who do this well and have built social platforms that feed into their podcast audience. Check out some of our favorites below and get inspired!
Creators / Formats to Watch:
Miriam Tinny: Uses green screen as a backdrop for her content
Jamelle Bouie: Leads with expertise and contextualizes and reacts to news cycle. Uses a mic as a visual hook / build authority
Popcast / Jon Caramanica: Visual hook with car as backdrop and feels human and social
Tressie McMillan Cottom: Leverages photos to make a dynamic slideshow
She Well Read Podcast: Uses popular trends to attract an audience and community
We love empowering creatives to show up online in service of their work. We’ve worked with brands like SiriusXM, NPR, Sony, and many independent creators to develop social strategies that connect and convert. We’d love to hear about your challenges and see where we can help! Reach out to us at info@workwithjade.com.